Advertising & featured listing policy

What can be paid for

• Sponsored or featured position in the directory for selected markets
• Enhanced profile presentation for subscribed listings
• Access to matched leads, where a plan includes it
• Exclusive territory eligibility, where availability allows

What cannot be paid for

• Verified status, or anything that implies an inspection or endorsement
• Removal or suppression of a competitor’s listing
• Changes to the technical content, comparisons or safety guidance in our guides
• Removal of an accurate correction or report
• Star ratings, review counts or any aggregate rating markup

Labelling

Every paid position carries a visible “Sponsored placement” label next to the listing, and organic listings are labelled as basic or verified. Paid links in editorial content are marked as sponsored in the page markup as well as on the page.

How organic order is decided

Below the sponsored block, ordering considers proximity to the requested area, declared service coverage, capability match, profile completeness and verification recency. Payment is not an input to that order.

Lead routing

Quote requests are routed on service area and equipment fit first. Plan level can affect eligibility for certain lead types, and that is stated in the plan descriptions. Affiliate relationships never affect who receives a request.